Ali Elsa'dany
Founder, Yunits
"I don’t know where to start the story, because truthfully, the whole story is beautiful. From 2024, to 2025, and into the story that seems to continue with us into 2026. But this time, I’ll try to be brief and stop at the year 2025—the year when we decided not just to participate in the exhibition market, but to conquer it.
We closed 2025 having taken nearly 83% of the exhibition market both inside and outside Egypt, with more than 53 exhibitions in a single year, billions in sales, and a real impact in reviving exhibitions that were on the verge of disappearing.
The story began with two companies that did great work in 2024. At the time, we said that something good shouldn't just stay 'good'; it must turn into something great—something people point to in amazement, wondering how they do what they do.
I’m talking about how two separate companies could provide a new model for the market—a model that gives you the ideas, experiences, and thinking of more than 50 people at a single cost, all at once. You get the long nights, the ideas, the trials, and a real power that I believe exists nowhere else.
The story isn't just about solutions, but about how to disagree without breaking each other. It’s about how the brotherhood between me and Mohamed Fathy transcends our personal relationship to reach all the teams. We multiplied our joint work in 2025 manifold, putting the collective interest before ego and success before the idea of who owns the achievement.
Today, I feel a true sense of pride. For me, this is more important than any number or market share. Because the person who can move forward with people while feeling safe and reassured is the one who has truly won."
